Are there any restrictions or limitations to on-base advertising?
Check our write-up on DoD Policies and Practices. Advertising on base is both worthwhile and easy to do when you’re experienced like we are. Simply keep in mind that the display of advertising and its content is more tightly controlled in the military than in civilian media.
Contact us with any questions. We’re here to help!
Do I have to work with each base, individually?
Absolutely not. That’s a key advantage to working with MOOH. You send us one purchase order for everything you want to buy and we do all the rest–from handling the individual agreements, getting base-level approvals on your creative, making separate base payments, sending you notification when your advertising goes live, collecting proof of performance documents and photos, etc.
Why can’t I log into the Planning Tools?
You must register for an account first Click here to register.
If you’re a registered user and still having difficulty, please check how you entered your user name and password as they are case sensitive. If you’re still having trouble, send us an email and we’ll help you out right away.
What can I do with the Planning Tools?
Our Planning Tools allow you to identify and target bases by DMA and/ or zip code. Demographic information is included about each installation to help you decide whether each base fits into your targeting strategy. The Planning Tools also show details about on-base advertising assets – digital screens, web advertising, posters, banners,etc., – so you can build a plan that we’ll price out using the info you’ve given us.
Planning Tools also provide a way for you to tap into our expertise when DMA or zip do not help you quickly find what you are looking for. E.g., do you need bases with troops that work with their hands? Play golf? Have information technology jobs? Are more likely to ride a motorcycle? Have more military families than single service members? We can help you locate the best bases for an effective campaign.
Regardless of how you’d like to work with us, everything can be done through our online tool.
How do the Planning Tools work?
The simple answer is by letting you click to first get DMA information, and then base information within each DMA, or by typing in a zip code that will show all bases within a 25-mile radius. Either way, one click to quickly select each base you want added to your plan.
How do I select bases by DMA?
DMA’s are sorted alphabetically. Select a letter and the associated DMAs will become visible. As you select a DMA, bases within your selected DMA will appear. Click on the search icon for each base to see its demographics and advertising assets. If it could be of interest, click the box to keep it. All of your base selections will appear in the tray below. If you change your mind, simply deselect bases you don’t want. Once you’ve settled on your selections, hit FINALIZE MY LIST.
The next page will include the demographic detail and advertising media options for you to choose—posters, banners, digital video screens, etc. Check the ones you’d like us to price out for the base (s) chosen. Upon finalizing your choices you’ll be taken to a brief summary page, where you can add any special information or upload attachments that you feel we need to get you an effective, efficient recommendation.
How do I select bases by zip code?
Enter the zip code that’s important to your search. All bases within a 25-mile radius will appear.
Click on the search icon for each base to review its demographics and advertising assets. If it could be of interest, click the box to keep it. All of your base selections will appear in the tray below. Once you’ve settled on your selections, hit FINALIZE MY LIST.
The next page will include demographic detail and advertising media options for you to choose—posters, banners, digital video screens, etc. Select th options you’d like us to price out for the bases you’ve chosen. Upon finalizing your choices you’ll be taken to a brief summary page, where you can add any special information or upload attachments that you feel we need to get you an effective, efficient recommendation.
Can you build a plan for me?
Yes. Either use the “Request A Plan” option in the Planning Tools that will take you through questions and allow you to upload any additional documents you may have from the client. Or put together as much information and instructions as possible, and email it to request@militaryooh.com. Be sure to include all your contact info. Once we receive it we will call you with any questions, and to agree on a due date.
What input do you need to develop a plan?
Please see Preparing Your Request.
What is the mandatory disclaimer?
While welcoming advertising, it is important to the DoD that no one interprets any advertising as an endorsement. Therefore, all creative is required to include a specific disclaimer in a type size based on the size of the creative.
We’ll provide you with specifics once the plan is finalized.
Why do I have to pay in advance for on-base advertising?
Just as with any media buys, it’s the military’s best practice to collect all payments upfront. Expect to pay the cost of a campaign no less than 10 days before it goes live.
It just takes a few moments to register.
Applicants will receive an email confirming their account the same day.