When you don’t know exactly what bases you’re looking for, we’re happy to prepare a recommendation for you. Share the DMAs or bases if you know what they are.
The more pointers you can share with us the more satisfied everyone is likely to be with the media plan.
Preparing Your Request
No sense our giving you a $500,000 plan if your client has $20,000 to spend for a test. Doesn’t have to be exact, a range will be just fine.
Knowing helps us narrow down the types of facilities that will be most effective.
Young Service Members…
Married Service Members… Spouses… Retirees… DoD Civilians…
Government Contractors….
The biggest bases, or the ones with lots of kids.
We want to reflect discounts that your client may qualify for. And, please tell us how often creative needs to be changed out on multi-month campaigns.
Advertising opportunities vary by the installation. Posters, Banners, Digital Video Screens, Bowling Alley Monitors are available at most bases in varying quantities.
Perhaps you are only interested in the 78 bases with 18-hole golf courses, or the most automotive DIYers. Reach out to us when you need help structuring a more targeted recommendation. We’ll point you in the right direction.
The mix of on-base populations varies greatly from base to base. Some focus on training facilities. Some are home to Reserve units. Some house more single service members, and others more families. Many are Joint Bases– installations with more than one branch in residence. Some, due to facilities, climate or location, are especially attractive to older retirees. All bases are targetable by their military mission, e.g. aviation or infantry.
The basics to remember when advertising on military installations.